AMC CLASSIC
Brand Development

Client: aMC THEATRES
ROLE: ART DIRECTion & Design

WIth the acquisition of Carmike Cinemas, AMC Theatres set out to create a new brand to Represent the traditional movie-going experience at a great value. After determining the strategy & visual direction through demographic research, I created the brand by art directing photoshoots, designing all marketing campaigns, and collaborating with many internal and external partners. 

 
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Executive Creative Director: David Codding
Creative Director: Chris Kincaid
Art Director: Brenna Paxton
Web Design: Cody Tviet
CopyWriter: Tom Vandervelde

Photographer: 8183 Studio